7 Lines Logo wins the UAE Brand Nation Competition

The New UAE Brand Logo has been unveiled after an extensive research and voting process.

It was unveiled by Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, and Sheikh Mohamed bin Zayed, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the Armed Forces, at Qasr Al Watan in the country’s capital on Wednesday.

“The UAE Nation Brand tells the story of our union, our unity, our future and of a country that is firmly making its mark across the world. Our goal for the new brand is to enhance the Emirates’ global reputation, in which we invested thousands of teams throughout 48 years of constant work,” Sheikh Mohammed bin Rashid said at the unveiling.

“The Emirates will plant 10 million trees, and with them we will plant a new hope and a new story of inspiration. We call on all sectors and entities in the country to use this logo as part of their strategic initiatives and events that help convey the UAE’s story to the world,” he said.

The Logo named “7 Line” has been chosen from two other designs by popular vote, it was designed by 49 Emiratis. The seven lines of the new logo are said to represent the leaders of the seven emirates who agreed to unite under one flag, shaping the map of the Emirates using the national colours, represent the unity of the future-focused leaders.

More than 10 million people from around the world took part in the voting process.
The accompanying slogan ‘Make it Happen’ captures the ambitions, achievements, openness, hope and the culture of possibilities that are an integral part of the country’s fabric.

“Opening the vote globally to choose the design of the UAE Nation Brand highlights the human dimension of the UAE’s values of partnership and openness,” he added. The formation of the Nation Brand Office as part of the Public Diplomacy Office at the Ministry of Cabinet Affairs and the Future was also announced to coincide with the Brand. The Office will serve as the reference for the use of the logo and issue user guides for all sectors and institutions.

A total of 49 artists from seven from each emirate, were invited to design and create a new logo that represents the UAE in a one-day innovative workshop. In November 2019, they were divided into seven groups titled Al Dana, Al Saqr, Al Nakhla, Al Sedra, Al Boom, Al Ghaf and Al Barjeel to design a selection of logos centered on seven key values of giving, openness, innovation, tolerance, credibility, humility and futuristic vision.

“The world is going to know us now as seven emirates,” said Ms Al Hammadi, 21, the second youngest designers involved.“I’m really proud of myself to be part of it, I’m very honoured to be part of it.” added Al Hammadi.

The Nation Brand will represent the country’s journey over the next 50 years. It will also serve a similar purpose to the national tourism and marketing slogans such as Malaysia, Truly Asia, Britain’s GREAT campaign and Incredible India. The tree plantations are expected to empower thousands of local people, mostly farmers, and improve their lives.