Al Tayer Motors, the official importer of Ford and Lincoln vehicles in the UAE, has opened the world’s largest independent vehicle facility on Al Ittihad Street in Dubai as part of its policy to expand its presence.
Elena Ford, head of the customer experience at Ford Motor Company, inaugurated the new facility in the presence of senior officials from Al Tayer Motors, Ford Middle East and Africa, and Lincoln Middle East.
The 4-story building covers more than 11,000 square meters and is the first facility to reflect the new Lincoln brand in the Middle East and the first facility to embody the Lincoln-Way philosophy in the UAE. The facility is designed with state-of-the-art technologies and facilities that provide customers with a calm and comfortable atmosphere, reflecting Lincoln’s distinctive style. The facility has both new and used Lincoln showrooms and a service center for the sale of spare parts under one roof, giving customers a unique experience when acquiring Lincoln cars.
“As a leading automotive agency in the UAE, we are committed to providing a great experience for our customers,” said Ashok Khanna, Chief Executive Officer, Al Tayer Motors. “The new facility is a dynamic platform that builds long-term relationships with our customers and gives them a unique experience on Lincoln Way, by providing a unique ownership experience and exceptional after-sales service, and we always look forward to the historic Lincoln landmark on top of the luxury cars.
Al Tayer Motors has grown by 50% in 2018 compared to last year. The opening of the new Lincoln facility and the renovated Ford and Lincoln Showroom on Sheikh Zayed Road are expected to boost the performance of the company in 2019. So far, the sales figures for Lincoln cars in the UAE in the first quarter of this year are higher than the figures for the same quarter last year. The new facility includes a new Lincoln Ground Floor showroom and a showroom for first-class Lincoln cars, In addition to two floors below Yin.