Dubai’s Department of Tourism and Commerce Marketing (DTCM) today launched the third part of the promotional film “Be My Guest (كن ضيفي)”, in which Bollywood star Shahrukh Khan reviews a series of his amazing and unexpected adventures in Dubai.
During this promotional film, Shahrukh Khan makes a trip to explore Dubai’s tourist attractions in an interesting format that reflects the diversity of the emirate’s offerings.
During the six-episode campaign, fans from around the world will be able to communicate with him and help him solve the puzzles and get the evidence that will lead him to new destinations. This will teach them more about the experiences that await them only in Dubai.
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Commenting on the launch of the third part of the promotional film, Esam Kazem, Executive Director of Dubai Tourism and Commercial Marketing Corporation, said: “Sharukhan has a very attractive and popular character worldwide. After the success of the two parts of the film “Be My Guest”.
We are delighted to partner with Shahrukh Khan once again to offer another outstanding work that will highlight this ever-renewing city. The third part of the film shows the real enthusiasm and passion of Shahrukh in Dubai, as well as highlighting many of the most popular landmarks in the emirate that should be visited, and interacting enthusiastically with his followers. ”
The promotional film combines the international star who says of the emirate “my second homeland far from my motherland” and Dubai multiculturalism.
Fans can see their favourite star as they enjoy a variety of adventures and experiences for all individuals, children, families and friends while trying to find evidence to solve puzzles around the city.
Which will take him to various attractions such as IMG World of Adventures, Citi Walk, La Mer, Madinat Jumeirah, Al Fahidi Historical District, and La Perle Water Show in Al Habtoor City?
As he continues to play a pivotal role in promoting the emirate, he said: “My visits to this wonderful city have not stopped for several years. Every time I visit it, I find something new to explore, and it is the best of its kind in the world.
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But I have found the real, unforgettable element in spite of all these new things, the spirit of the city, its people and its hospitality that makes every visit more distinctive, whether it is related to family entertainment, culture, adventure or cuisine, or its high-end services. It must be visited. ”
The first part of the promotional film, “Be My Guest”, which was launched in December 2016, witnessed a great interaction through social media. The film continued its success after the launch of the second part in 2017, attracting more than 100 million viewers worldwide.
He also won international awards, including the Grand Prize at the International Tourism Festival, held in Latvia, as well as the Diamond Award for the “City” category at the International Bursa Fair in Berlin.
