The five-time Indian Premier League (IPL) winners, Chennai Super Kings (CSK) have signed a partnership with the national airline of the United Arab Emirates, Etihad Airways. As part of the deal, the airline has been named the official sponsor of CSK. The event was conducted at Kalaivanar Arangam in front of 2,000 passionate fans, with team officials and CSK players joining Etihad cabin crew members onstage donning their new jerseys carrying the airline’s brand.
The Etihad – CSK partnership comes on the heels of Etihad’s announcement of superstar Katrina Kaif as its brand ambassador – combining cricket and Bollywood glamour.
Arik De, Chief Revenue Officer at Etihad Airways, said, “Today marks the start of an extraordinary journey as we welcome Chennai Super Kings to our sports portfolio. Cricket’s global resonance unites diverse communities, reflecting the shared values of Etihad and Chennai Super Kings. Our collaboration goes beyond sponsorship; it’s a celebration of a shared ethos, a testament to the collective spirit of Etihad and Chennai Super Kings. Cricket in India is truly incredible, and the Chennai Super Kings fans really showcase exactly what it means to love and have true passion for the game in this incredible country.
As part of this collaboration, Etihad intends to improve the fan experience by performing intriguing events, promotions, and distinctive efforts during the upcoming season. The Etihad association will be implemented throughout CSK’s events and platforms, with Etihad’s logo featured on the back of the jersey, interactive activations and fan engagement at events and matches, and special offers for the Mahendra Singh Dhoni-led team fans.
“For Etihad, we believe in connecting with our travelers through shared interests, and like the ‘Yellow Army’ we really believe in this team. As we embark on this thrilling journey, we anticipate not only creating unforgettable moments for fans and travelers but also forging a powerful connection that transcends boundaries and elevates the spirit of the game to new heights.”
KS Viswanathan, Chief Executive Officer, Chennai Super Kings, said, “In Etihad Airways we have a partner that not only shares ours values, commitment to excellence and passion for success but also brings association benefits that are global in nature for our brand. This collaboration goes beyond the boundaries of a traditional sponsorship – it’s about creating an extraordinary experience for our fans and setting new standards in sports partnerships. The Etihad – Chennai Super Kings partnership promises to deliver a series of exciting initiatives, engaging activations, and unique fan experiences throughout the cricketing season. Stay tuned as we embark on a journey to redefine the dynamics of sports sponsorships and leave an indelible mark on the world stage.”
