The busiest international airport, Dubai is putting in efforts to amaze passengers by rebranding the hub airport with an enhanced experience of culture, art, and music to hook them to visit the emirate rather than just transit through it.
Sheikh Ahmed bin Saeed Al Maktoum, chairman, Dubai Airports said: “Today we unveiled a new brand for DXB that signifies our transition to a consumer-led company”.
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After being titled as the busiest hub Dubai International Airport is transforming from an operator to totally innovative and consumer-led company. Where the passengers can relax and enjoy stunt by Emirati athlete and skydiver Mohammed Baker.
This rebranding is done under the partnership with action sports brand XDubai which will provide the visitors to experience the breathtaking performances by Baker.
The new brand will “reflect the fresh direction and truly transform DXB into the airport of the future, one that is led by a more customer-centric approach,” said Paul Griffiths, Dubai Airports’ chief executive.
“Aviation, tourism and travel have been fundamental in Dubai’s growth story and we believe this investment will yield further dividends by encouraging repeat traffic and enticing connecting passengers to visit Dubai,” said Sheikh Ahmed bin Saeed, chairman of Dubai Airports.
The brand launch event on Wednesday was attended by Sheikh Mohammed bin Rashid, Vice President of the UAE and Ruler of Dubai, Sheikh Ahmed, Mr Griffiths and top executives in Dubai’s aviation industry.
“We are making a clear statement that will ensure DXB continues to be one of the world’s most innovative and forward-thinking airports for years to come,” Sheikh Ahmed said.
Dubai International regained its title of the world’s busiest airport for international traveler traffic in 2018, with numbers up 1 per cent year-on-year to 89.1 million.
The airport also received its billionth passenger on Thursday, December 20, just over 58 years since its opening.