Brand Dubai, the creative arm of the Dubai Government Media Office, has announced the launch of the Dubai Metro Music Festival, the first of its kind in the region, from March 17 to 23, with the participation of 25 artists from the UAE, the region and the world. In five selected metro stations, which will be a collection of unique musical performances inspired by different cultures, in cooperation with the Dubai Roads and Transport Authority (RTA).

Burj Khalifa, Dubai Mall, Emirates Mall, Dubai Multi Commodities Center, Etihad, and Burjuman have chosen to host the festival’s first show as central stations, the most widely used by metro passengers throughout the day. It will be an opportunity to gather the largest number of audience, which is estimated at tens of thousands a day, to enjoy the unique musical creations offered by local and international talent every day, during two periods, starting from 6 to 11 am, and continuing the evening period from 4 pm to 9 pm.

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Dubai Metro Music Festival has a wide range of events, will contribute to shaping the cultural scene in Dubai and in various locations. This will among the most prominent of these events, which get most of the international recognization and shows the versatility of culture, which has become one of the most important Cultural symbols of Dubai.

The event held in March each year will definitely become one of the most important arts events in the region. The selection of Dubai Metro stations to host the festival, with its offerings of open spaces between people, is considered as the most important means of transportation in Dubai.

Mona Ghanem Al Marri, Director General of the Dubai Government Media Office, said that the festival comes at a time when Dubai is today a model for the world’s cities which give creativity a great deal of attention. Creators have the highest levels of hospitality and encouragement, and the most influential in its development, which we are trying to express, through a series of initiatives and specific projects, in collaboration with the departments and bodies and institutions of the Government of Dubai, and all those involved in supporting creativity in Dubai.

Brand Dubai celebrates creative contributions in a variety of ways, emphasizing Dubai’s status as a world of creativity and a destination for creative people from all over the world. The idea of the festival comes from our keenness to organize events that are closer to the public in the most dynamic locations of Dubai and to gather the largest number of people a day, which helps to spread this message as widely as possible among the members of Dubai’s distinguished community by its international nature.

During the selection of the participating artists, we have sought to be a show of high standards of excellence, and from different countries around the world, to provide an unprecedented experience in the region.

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The festival, which is the first of its kind for the Dubai Metro audience, offers a variety of unique musical styles, which most Dubai residents and visitors have never seen before. They are rarely combined in a single event, traditional and western ones, such as piano and guitar, and oriental lute and folk instruments, as well as unique and unconventional musical instruments, most of which were created by the musicians themselves.

The musical styles presented by the artists participating in the event all over the course of a week reflect a unique state of musical creativity, inspired by ancient heritage and cultures, resulting from the innovative approach to musical music.

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