Mark Your Calendars — Dubai Summer Surprises 2025 Is Coming Back Bigger Than Ever — Dubai Summer Surprises (DSS) 2025 is officially on the horizon, and this year’s edition is shaping up to be the most action-packed one yet. Running from June 27 to August 31, the city will be buzzing with shopping deals, live concerts, foodie events, and family-friendly fun across a massive 66-day celebration.
Organized by the Dubai Festivals and Retail Establishment (DFRE), DSS 2025 promises something for everyone — whether you’re a shopaholic, a music lover, a foodie, or just looking for ways to beat the heat with the family.
New Shopping Format, Same Big Energy
For the first time in DSS history, the retail calendar is getting a fresh makeover with three themed shopping phases:
- Summer Holiday Offers (June 27 – July 17)
- Great Dubai Summer Sale (July 18 – August 10)
- Back to School (August 11 – 31)
Each phase brings its own wave of exclusive promotions, mall activations, and prize-packed raffles, making shopping in Dubai this summer more exciting (and rewarding) than ever before.
Concerts, Celebs & Live Shows You Don’t Want to Miss
Things officially kick off with a spectacular opening weekend from June 27 to 29, but that’s just the beginning. Here’s a peek at what’s in store:
- Beat The Heat DXB at Dubai World Trade Centre (July 4–13), starting with Tul8te and Almas
- Jazziyat ft. Banah at Jumeirah Zabeel Saray (June 27)
- Adnan Sami live at Coca-Cola Arena (June 29)
- Adonis at Dubai Opera (July 3)
- Shreya Ghoshal at DWTC (July 19)
- Made in Kuwaiti play at Dubai Opera (August 29–30)More surprise performances and celeb appearances are on the way — so stay tuned.
Dine, Stay & Save Big
It’s not just about shopping and shows. Summer Restaurant Week returns from July 4 to 12, serving up special set menus at top dining spots around town. Shoppers can also grab limited-time steals during events like the 12-Hour Sale and Daily Surprises.
Looking for a quick escape without leaving the city? DSS will feature incredible staycation deals across hotels and resorts — perfect for families, couples, or anyone in need of a little summer R&R.
Even More to Be Revealed
And the fun doesn’t stop here. Organizers have teased even more concerts, fresh dining experiences, new retail activations, and events still to be announced in the coming weeks — all of which will be revealed on the official DSS calendar.
Whether you’re a long-time resident or just visiting for the season, DSS 2025 is shaping up to be one for the books — with something exciting happening in just about every corner of the city.
Dubai Summer Surprises 2025 is brought to you by Commercial Bank of Dubai and a host of strategic partners including Mall of the Emirates, City Walk, Mercato Mall, talabat, Emirates Airline, and many more.
For updates and full event details, visit the Dubai Summer Surprises website or follow @DubaiFestivals on Instagram and TikTok.
