Emirates has announced the launch of its Arabic-language application, bringing the total number of languages it offers to 19 languages. The carrier’s application load rate is about 600,000 per month, allowing customers to search, book, manage their flights and Skywards accounts.
Emirates is the only carrier in the world to offer mobile applications in 19 languages: Arabic, English, Chinese (traditional and simplified), Czech, French, German, Greek, Italian, Japanese, Korean, Portuguese (Brazil and Portugal), Polish, Russian, Spanish, Thai and Turkish.
In recent years, Emirates has used analytical and behavioral insights for customers to continuously improve their digital channels. Over the past fiscal year, more than a quarter of the number of online and mobile tickets have been booked and more than 40% of customers have made their online travel.
“We are constantly working to ensure that our customers enjoy a digital experience that matches the level of award-winning Emirates products and services and our application uses more than 1.5 million passengers a month and enjoy the unique benefits and facilities it offers,” said Alex Nig, Emirates’ Senior Vice President, Corporate Communications, Marketing and Brand.
“We will continue to invest in mobile applications and services to provide customers with superior offers and make their travel experience easier and smoother,” he added.
Earlier this year, Emirates launched a new feature on its mobile application that allows customers to browse thousands of movies, music albums and TV programs on their air entertainment system, create playlists of their favorite software before traveling, and then match them to their mobile devices and display them on the personal video screen of the Plane.
Emirates has successfully leveraged its digital customer experience by leveraging the latest technology. Last year it launched a three-dimensional model to distribute seats on its website, making it the world’s first carrier to use virtual reality technology on its digital platform.