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Fashion

Ethical Fashion: Why Shoppers are choosing Sustainability in 2020

As the world adjusts to a new way of living and working, the coronavirus pandemic has also forced us to take stock of the way we consume. By being forced to slow down, many young professionals are realising that their previous way of living was less than sustainable and moving at a swiftness that was becoming impossible to keep up with.

One industry that is facing renewed negativity is fast fashion. Fast fashion itself is based on a cycle of new trends, new styles and new ranges being made available as frequently as daily. In order to meet those demands, it must keep the supply chain working at full steam to stitch up and ship out new fashions at breakneck speed. The implications this has on our planet (and bank accounts) is irreparable.

Fashion is currently the world’s third most polluting industry, with 5% of the world’s landfills filled with waste materials. Plastic pollution is a huge factor in the textile industry, with many synthetic fabrics being made from virgin plastic, which isn’t biodegradable and extremely harmful to our oceans.

So how do we combat this and live more sustainably?

An easy first step is to divert your hard-earned salaries to brands who use recycled and biodegradable materials. The Giving Movement is a new sustainable activewear and loungewear brand that is designed and manufactured in the UAE. The brand uses two materials; SoftSkin recycled polyester, which has been developed by TGM and is made from recycled plastic water bottles and OEKO-TEX certified organic bamboo which is made from the bamboo plant and is biodegradeable. The brand also donates $4 from every item purchased to their charity partners, Dubai Cares and Harmony House.

Dominic Nowell-Barnes, Founder of The Giving Movement said “I wanted to create a new model, a movement. A disruptive brand that was not fast frivolous fashion but deeply meaningful apparel. A brand that was sustainable, that was made ethically in the UAE and a brand that could have a positive impact with every purchase made.”

Here are some of our favourites from the brand:

Softskin Recycled Water Bottle Face Mask:

The Giving Movement Face Masks Dark Grey Colour

A face mask is now an essential for all UAE citizens and this is a sustainable, fashionable option that also gives 100% of profits to the brands charity partners.

Softksin Recycled Mid-Rise Leggings:

the giving movement leggings and biker shorts

Again, made from recycled plastic water bottles. The brand’s activewear is also soft and light, breathable and anti-odor. Perfect for a high intensity workout.

Organic Bamboo Oversized Hoodie:

TGM Dark Grey Activewear Clothing

Made for both men and women, the organic bamboo loungewear is super soft and oversized for fashion-forward fit.

Softskin Recycled Modest Top

The giving movement modest clothing line

As well as being sustainable, the brand has also focused on inclusivity with a completely modest range, made from the recycled water bottle polyester and designed specifically for workouts.

You can read more about The Giving Movement and shop their pieces here: https://thegivingmovement.com/

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