The world’s largest hospitality chain Marriott International has signed an agreement with NEOM to open two luxury properties including Saudi Arabia’s first W Hotel and a JW Marriott hotel in Trojena.
Trojena which is currently under construction is NEOM’s mountain destination located in the northwest of Saudi Arabia and will be the host venue for the 2029 Asian Winter Games.
NEOM is a new urban area planned by the Kingdom of Saudi Arabia to be built in its northwestern Tabuk Province.
“We are excited to work with NEOM to develop these two exciting properties in one of the most highly anticipated developments in the world,” said Chadi Hauch, regional vice president, of Lodging Development, Middle East, Marriott International.
“With its central location, high elevation mountain landscape up to 2,600m, and natural surroundings, Trojena redefines the understanding of ultra-luxury hospitality and mountain tourism,” said Philip Gullett, executive director of Trojena.
Chris Newman, executive director of NEOM Hotel Development, added, “The JW Marriott will be paramount in positioning Trojena as a class-leading venue for major global conferences and exhibitions, as well as high-profile events, while W Hotels will transform the way visitors of our mountain destination enjoy entertainment, culture, and culinary experiences. Marriott International shares our vision for shaping a new frontier for the industry.”
The W Hotel in Trojena will feature 236 guest rooms, including 47 suites, with views of the mountains and a freshwater 2.8km lake. The property will have signature brand spaces including a Living Room, WET Deck, W Lounge, AWAY Spa, and FIT fitness center.
Also, a new JW Marriott Hotel in Trojena will be situated in The Bow, a futuristic water world that will combine nature with technology. Immersed inside the Lake and surrounded by mountains, the substructure will be designed to withstand the weight and pressure of the surrounding water while remaining spaces will be easily adaptable to allow for multi-season use including an atrium capable of hosting large events.
The JW Marriott property will include 500 rooms and suites, as well as extensive entertainment and recreational offerings including a ballroom, meeting spaces, five dining venues, a fitness club, a kid’s club, swimming pools, and a spa.
Saudi Arabia’s re-set of its tourism sector has meant a rush of new hotel developments and investors and operators following in the wake.
