Saturday, April 27, 2024

NEOM announces Leyja, a sustainable tourism destination

The Board of Directors of Saudi Arabia’s futuristic super-city NEOM, a sustainable regional development taking shape in northwest Saudi Arabia, today announced Leyja, its latest tourism destination, further strengthening and enriching the Kingdom’s ecotourism offering.

Leyja is pitched as the $500 billion development’s sustainable and eco-tourism hub in the mountains. Leyja has no opening date or firm details on facilities, what we do know, so far, is that it will include three hotels.

This is a part of NEOM’s efforts to become a multifaceted destination, in line with the Kingdom’s ambitions to cultivate a strong and sustainable tourism industry under Vision 2030.
Located in NEOM and steeped in history and mythology, Leyja starts from the Gulf of Aqaba coast and its alluring waters in the west, then breezes inland to form a magnificent natural valley carved between 400m-high mountains that have been crafted over long centuries by the power of nature and water.

Aligned with NEOM’s strategy to designate the majority of its land across its destinations and cities as a nature reserve, 95% of Leyja will be preserved for nature and will combine innovative, ecological design and construction techniques to ensure the development seamlessly blends into the landscape.

Leyja’s three hotels have been intelligently and sensitively designed by world-leading architects to complement the surrounding nature, operate sustainably, and provide distinct experiences. The three properties will offer 120 elegant boutique rooms and suites, split equally with 40 keys at each.

Once developed, Leyja will offer an extensive selection of refined experiences and activities, including fine dining and contemporary restaurants presented by world-renowned chefs. Wellness facilities and rooftop infinity-style pools across the three properties are also key features. Extensive guided wadi walks, and enthralling hiking trails set in the valley’s dramatic mountain landscapes await guests, with mountain biking and climbing on offer for those looking for adventure.

Leyja is NEOM’s latest development and follows the announcement of the project’s flagship regions, including Sindalah, its luxury island; THE LINE, a cognitive linear city that represents the future of urban living; Trojena, its year-round mountain destination and the first outdoor ski experience in the GCC region; and Oxagon, the reimagined industrial city and home to advanced and clean industries in NEOM.

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