The True Honey Co., one of the world’s leading premium mānuka honey producers from New Zealand, has surpassed its own record, harvesting a mānuka honey that has achieved the highest grade ever documented.
The Rare Harvest 2050 MGO (34 UMF™), available now in the United Arab Emirates (UAE), Qatar, and right across the GCC, was tested for its potency by independent verifiers, the UMF™ Honey Association, who were able to confirm its position as the highest UMF™ mānuka honey in world history.
Each jar of The True Honey Co.’s Rare Harvest 2050 MGO is valued at AED 5,965 (US $ 1,625) and comes with its own drizzler.
It is also encased in a special hand-crafted mānuka blossom box. This limited-edition range is available to purchase on the Middle East website TrueHoney.ae
Campbell Naish, Acting CEO at the New Zealand association, says although exciting, seeing the Rare Harvest achieve 34 UMF™ came as little surprise.
“We know that The True Honey Co. is committed to achieving the highest rating they possibly can, have a track record of producing high-rating honey and have tailored their processes to do so. Like any high-performing organisation, they are always looking to push the boundaries,” says Campbell.
Jim McMillan, the founder and CEO of The True Honey Co., says, “It certainly has a strong flavor”.
“It’s similar to toffee – both sweet and savoury, with a slight mocha note. I love it. Our customers tell us they buy our Rare Harvest wanting to invest in the best of the best for optimal health and wellbeing”, said Jim.
With only 1000 highly coveted beautiful amber glass jars available globally, each sealed with a luxurious hand-turned native timber lid, demand for the Rare Harvest 2050 MGO has already exceeded expectations.
This extremely limited-edition honey is widely known to boost immunity, relieve symptoms of cold and flu, and promote gut health.
“To make mānuka honey of this grade takes an exceptional set of environmental circumstances along with the utmost care and attention to the hives and honey maturation process.”
To produce a honey deserving of a world record, Jim and his team collaborate with property owners who have extensive areas of untouched mānuka trees on their lands.
It’s been done that way for 10 years, since the first time Jim noticed a block of mānuka from the sky.
“It’s a precision operation,” Jim says.
“Using helicopters means we can place our hives in the middle of remote dense stands of mānuka – places roads don’t reach – ensuring only the absolute purest mānuka nectar is sourced.”
Jim said: “It’s exciting to share our latest achievement with some of the world’s most discerning consumers – those who recognize the beautiful, pure mānuka honey we produce as the very best in the world.”
The remainder of the mānuka honey range is available to purchase via True Honey’s partners Aster Pharmacy (UAE) Aster Pharmacy, Al Nahdi Pharmacy (KSA), and on the brand’s newly launched Middle East website TrueHoney.ae
GCC RETAILERS:
KSA:
Al Nahdi Pharmacy
UAE:
Aster Pharmacy
Oman:
Muscat Pharmacy
Qatar:
Blue Salon
Asala Honey
Gold Gourmet