Saudi Arabia’s state oil giant ARAMCO and world football governing body FIFA on Thursday announced a major sponsorship agreement until the end of 2027. The deal is the latest high-profile investment in global sports for Saudi Arabia who have already been confirmed as the only bid for the 2034 World Cup.
In a joint statement issued, it was established FIFA’s Major Worldwide Partner exclusive in the energy category would be ARAMCO.
The deal encompasses sponsorship rights for multiple events including the 2026 Men’s World Cup and the Women’s World Cup the following year. The value of the sponsorship remains undisclosed; however, AP reports that it is “likely the richest ever for FIFA by average annual value”.
“We are pleased to welcome Aramco to FIFA’s family of global partners,” FIFA president Gianni Infantino said in a joint statement released by the energy company.
“This partnership will assist FIFA to successfully deliver its flagship tournaments over the next four years and, as is the case with all our commercial agreements, enable us to provide enhanced support to our 211 FIFA member associations across the globe.
“Aramco has a strong track record of supporting world-class events, but also a focus on developing grassroots sport initiatives.
“We look forward to collaborating with them on a variety of initiatives over the coming years.”
ARAMCO CEO Amin H. Nasser added: “Through this partnership with FIFA we aim to contribute to football development and harness the power of sport to make an impact around the globe.
“It reflects our ambition to enable vibrant communities and extends our backing of sport as a platform for growth.”
Previously the Visit Saudi tourist board had sponsored the FIFA World Cup in Qatar in 2022, but this was a small sponsorship and had the Saudis backing down from sponsoring the Women’s World Cup in 2023 in Australia and New Zealand.
