The cost to put a promotional advert or message on the façade of the Burj Khalifa starts from AED250,000 ($68,073) for a three-minute show, in line with the promoting agency that manages the lighting displays.
Prices vary from AED250,000 for the 3 minutes throughout weekdays from 8 pm to 10 pm, rising to AED350,000 at weekends. For two or three minute impressions any night between 8 pm and 10 pm the worth is AED500,000 and for AED1 million you’ll get five to three-minute impressions any night between 7 pm and midnight.
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The displays are managed by Dubai-based promoting agency Mullen Lowe MENA and therefore the content should be submitted four weeks before the promotion goes live, so as to be approved by Burj Khalifa’s owner Emaar Properties.
According to the media pack for the façade promotions, music is often added to the show, the video can not be synced with the Dubai Fountains and full payment (excluding VAT) should be created before.
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The façade of the world’s tallest tower has been utilized by major campaigns like noon.com, Cartier, Huawei and recently by Disney to market The Lion King and Avengers: Endgame movies.
