Dubai, a multifaceted city created some of the most dazzling attractions in the world, packed with luxury, culture, and modernity. Today, Dubai is the leading digital content creation destination in the world. With ultramodern skylines, high-living, or international appeal, it is not surprising that some of the most popular influencers in social media have emerged from this dynamic city. They are a thing of much more than just Instagram fame; they are entrepreneurs, entertainers, and tastemakers shaping the country’s digital narrative. This article explores the country’s top social media stars from Dubai, their narratives, and the defining tales about them.
If you are a brand looking to get entertained or simply an avid follower of social media, our carefully picked UAE popular influencers list has you covered from every nook and cranny of the bustling content city.
Popular Influencers in Dubai Who Are Redefining Social Media
Here are the top Instagram Influencers Dubai you need to have on your list:
1. Huda Kattan – @hudabeauty (56.9M followers)
One of the brightest names in the globe- the beauty mogul who is predominantly known as an influential person in Dubai, opened Huda Beauty which made 50 million beauty followers across the world. Her posts involve demos of products, sneak peeks, and inspirational quotes for budding beauty entrepreneurs. With collaborations reaching international markets, she has earned a reputation as one of the best Lifestyle Influencers Dubai.
2. Noor Naim – @noorstars (17.1M followers)
Noor Naim is among the pooular influencers, widely known as Noor Stars and is an Iraqi YouTuber based in Dubai. Makeup tutorials, comedy sketches, and daily vlogs form part of her channel. Of over 17.1 million Instagram followers and 19 million YouTube subscribers, neither are in any way small numbers, which reflects on the magic that spell works her. Noor is one of those Facebook/Dubai social media stars who has just gone from online skits to having her own international brand deals.
3. Joelle Mardinian – @joellemardinian (21.8M followers)
Joelle Mardinian is a Lebanese beauty expert and media personality. Her successful ventures such as Clinica Joelle and Maison de Joelle have helped her create a beauty empire in Dubai. Over 20 million followers make Joelle not just a TV host and entrepreneur, but also one of the top Dubai influencers in the beauty and wellness niche.
4. Karen Wazen – @karenwazen (8M followers)
Fashionable and all-life forward, Karen Wazen settled in Dubai-kicked-off personal blogging and launched her brand in eyewear. Her family-centric content-how she styles her life with posts about family-has placed her on the average household name. She has partnered up with Dior, Cartier, among other luxury brands, solidifying her place in the UAE personality map.
5. Rawan Bin Hussain – @rawan (7.5M followers)
Kuwaiti influencer Rawan Bin Hussain’s fame is spread through jaw-dropping visuals and a face that looks like a replica of Brooke Shields. Partnering with brands like Maybelline and Gucci, her weight-loss transformation journey has now inspired millions. Most Influential Social Media Figure at the Year 2013 edition held in Dubai, Rawan appears on every list in which UAE influencers are featured.
6. Khalid Al Ameri – @khalidalameri (3.1M followers)
Khalid is one of the most Popular Influencers in the world. His comedy is based on the personal experiences. A content creator, vlogger, and public speaker, who basically talks about parenting, relationships, and cultural identity. Khalid uses humor to talk about real-life issues like fatherhood, relationships, and cultural identity. Telling stories puts him among the Dubai Instagram influencers changing the digital landscape.
7. Jumana Abdu Rahman – @jumana (5.7M followers)
From fashion vlogs to viral TikTok videos, Jumana Khan is a multi-platform queen. With 5.7 million Instagram followers and over 9 million TikTok fans, she has collaborated with tech giants such as Intel and Oppo. Thus, because of her spectacular fashion-forward content and versatility in the digital environment, she holds an enviable spot among the prized influencers in Dubai.
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8. Mohamed Beiraghdary – @movlogs (5M followers)
Known as Mo Vlogs, he is one of the richest YouTubers in Dubai, giving his audience a sneak peek into the ultra-rich lifestyle of Dubai, from supercars to luxury watches. With 11 million YouTube subscribers, he is the embodiment of everything glitzy and glamorous in Dubai and a concrete choice for any list of top Dubai influencers.
9. Abdulaziz Baz – @bin_baz (5.M followers)
Abdulaziz Baz or Bin Baz is a comedy sensation in Dubai. His skits and pranks are relatable to millions, as they carry a down-to-earth humor and a laid-back approach. With his reach and engagement, he is one of the most engaging Dubai social media stars.
10. Azza Zarour – @azzazarour (6.2M followers)
Azza Zarour is a Palestinian television host and YouTuber based in Dubai, whose expertise is in lifestyle, fashion, and motherhood content. With 6.2 million followers on social media, she shares topics that range from parenting advice to cultural commentary. Her sincerity and style appeal to the Arab and international audience.
Popular Influencers are the Brand Builders and Culture Shapers
These most-followed influencers in Dubai are hardly just residents in the online realm. They are entrepreneurs, creatives, and cultural ambassadors. The category of influence goes beyond numerical outreach; it actually influences public opinion, redefines beauty standards, and gives visibility to both local and international brands.
Amidst the growing popular influencers marketing space, creativity and digital engagement continue to foster Dubai as its leading hub. With growing opportunities in tourism, fashion, tech, and everything else, brands and individuals find themselves looking toward these famous influencers in Dubai for inspiration, for collaboration, and for guidance.
Reasons to Follow Dubai’s Popular Influencers
- Access to Lifestyle Content Exclusives: From lavish resorts to haute couture fashion, lifestyle influencers in Dubai offer a front-row seat to elite experiences.
- Culturally Relevant: Those creators maintain regional authenticity while catering to the worldwide taste.
- High Engagement Rates: Many of these influencers command loyal followings with followers who engage with their content, making them prime candidates for brand partnerships.
Final Thoughts
The rise of Instagram influencers in Dubai reflects a larger shift in how culture and commerce intersect. From beauty and comedy to tech and entrepreneurship, the famous influencers in Dubai listed here are turning their passion into full-fledged careers while promoting the city as a beacon of opportunity and style.
With Dubai’s fast-paced growth and international appeal, one thing is clear: the city will continue to be home to some of the world’s most popular influencers for years to come.
For more stories like these, visit the Khaleej Journal or explore Most Trending TikTokers to stay updated on the UAE’s digital trends.
