To grab the eyeballs of UAE shoppers for the upcoming Ramadan, retailers have created a shopping bonanza by introducing exciting sales, discounts, and offers of 70% and above. Traditionally, buyers go to buy big-ticket items in the lead-up, availing themselves of a slew of Ramadan discounts. Spending is also increased due to gatherings and celebrations marking Ramadan, which is known as the month of generosity and togetherness.
Ramadan offers have already been announced by several large retailers across the nation, including hypermarkets, home furnishing stores, electronic shops, and automobile distributors. With Islamic months being dependent on the sighting of the crescent, retailers would want shoppers to kick-start their experience early in the holy month, commencing expectedly by March 1, 2025.
Union Coop is a Dubai-based supermarket that has launched its Ramadan 2025 campaign with discounts of as high as 60% on more than 5,000 food and non-food items. This campaign is part of the UAE’s “Year of the Community” initiative, which combines both online and offline platforms. The campaign began in February and consists of 12 promotions featuring competitively priced products and a price freeze on over 200 essential items, including rice, meat, poultry, and canned food.
Likewise, Jumbo Electronics has begun to offer a slew of deals available for Ramadan shopping. The discount applies to all categories, from electronics to home appliances, at an up-to-50% offer. According to CEO Vikas Chadha, Ramadan is an opportune time for families to upgrade their electronics and appliances. Technical enhancements, better energy efficiency, and smart features, therefore, entice many consumers to make high-value purchases during Ramadan sales.
The upgradation trend pertaining to home appliances during Ramadan is understood to have an equivalent relevance in the furniture industry.Ramadan essentially is when families refresh their homes in anticipation of guests, says Mikdad Babhrawala, CEO, Western Furniture.
The company is offering up to 70% reductions on some products, and many of their items are discounted between 40% and 60% off. Western Furniture generally enjoys a sales rise of 30-40% during Ramadan as consumers are lured by festive moods and enticing offers.
Home box is also seizing the moment to launch a special Ramadan collection. According to CEO Ajay Antal, the collection aims to enhance home spaces with a far less stress-oriented shopping experience. It includes modern designs that capture the essence of the season while assuring great value for clients. With Ramadan approaching, retail shops are gearing up for numerous promotions and discounts, a time when price-savvy buyers can indulge in bigger purchases and improvements.
