As The UAE Nation Brand contest drew to a close on Tuesday, the campaign gained a record 10.6 million votes from 185 countries to decide a logo to represent the nation for the next 50 years.
His Highness Shaikh Mohammad bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and His Highness Shaikh Mohammad bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of UAE Armed Forces, had invited people across the globe to take part in voting.
— The National (@TheNationalUAE) January 2, 2020
For every vote cast, a tree will be planted in areas of Nepal and Indonesia that have been affected by climate change. In an initiative that turned the national project into a global humanitarian initiative, the UAE pledged to plant a tree for every vote to the logo that will represent its story to the world.
The initiative reflects the UAE’s devotion to fulfilling its global responsibilities as world leaders. This humanitarian effort reinforces safeguarding biodiversity, combating climate change, protecting the environment and empowering vulnerable communities affected by climate change.
The UAE Nation Brand aims to create a symbol that distinguishes the UAE globally and presents its achievements and humanitarian values with the world.
Designed by 49 Emirati artists, seven from each emirate, people were asked to choose between three designs.
Option 1: ‘The Palm’
It stands for the willpower of the people to withstand challenges with strength and firmness.
It emphasizes unique association and sentiment that the name “Emirates” brings to UAE citizens, residents and visitors coming together from all over the world.
Option#3: ‘7 Lines’
Each line represents an emirate in national colours, symbolises a nation united in its diversity.
In Nepal, the UAE will plant millions of mangroves at the Amaltaari planting site in Nawalparasi, home to endangered species including leopards and the elusive Bengal tiger. The tree plantations are expected to empower thousands of local people, mostly farmers, and improve their lives.
Asian country that hosts more than 700 species of wildlife that enrich the country’s natural elements will be able to benefit from such an effort.
The UAE topped the list of countries from which votes were cast, with 15 percent of the total, followed by India, the US, Egypt, Saudi Arabia, Morocco, Australia, Canada, Algeria and the UK.