Recently after Luxury automakers, General Motors announced that Cadillac will become its lead brand to introduce an electric vehicle, Cadillac released pictures of the new premium SUV the 2021 Escalade. At an event ahead of 2019 Detroit Auto Show media days, the General Motors luxury brand showed images of its first all-electric model.
This development of bringing electric vehicles into the mix comes in response to Tesla’s luxury electric vehicles and the huge popularity of such vehicles. Currently, General Motor’s luxury arm doesn’t have an EV (its only hybrid model, the CT6, is set to be discontinued) but one is on the way and it will be a crossover based on the brand’s new flexible architecture.
Direct competitors will include Jaguar I-Pace, Audi e-Tron, and Mercedes-Benz EQ and Infiniti’s first all-electric model that will likely be a crossover, as previewed by the QX Inspiration concept making its debut in Detroit.
Though the details of Cadillac’s latest crossover have not yet been revealed in detail, when it comes to electrification, Cadillac is giving it all. It previously offered the ELR plug-in hybrid, which was essentially a re-bodied Chevrolet Volt.
GM now wants to make Cadillac its lead electric brand, taking over the role from the more affordable Chevrolet brand. GM previously said that it will launch 20 all-electric models by 2023.
GM President Mark Reuss announced that it will debut this April and also went on to say that it “will offer mostly electric vehicles by the end of this decade.” He also said that these new EVs will have names rather than words.
This week, GM said Cadillac sales in China rose 17.2 percent in 2018, surpassing 200,000 units for the first time. GM Chief Executive Mary Barra has said that GM aims to sell 1 million electric vehicles a year by 2026, many of them in China, which has set strict production quotas on such vehicles.