A small team within Facebook has launched a new app for couples, New Product Experimentation team’s app, called Tuned, encourages couples to create an intimate social network between just each other. The app that is only available for iOS at the moment allows couples to share their mood, exchange music, and create a digital scrapbook. For the couples subjected to lockdown, can catch up with their partner and add the spark with Tuned.
Dubbed as a “private space” for couples, Tuned is not much different than other social media platforms out in the market rather solely dedicated space to couples to maintain their relationship.
The Tuned app is currently available only on Apple’s App Store in the United States and Canada, according to data from industry site Sensor Tower.
Facebook’s New Product Experimentation (NPE) team, which created Tuned, describes the app as: “A private space where you and your significant other can just be yourselves. With Tuned, you can be as mushy, quirky, and silly as you are together in person, even when you’re apart. Creatively express your love, share your mood, exchange music, and build a digital scrapbook of your special moments.”
On its Facebook page, the team says, “NPE Team apps will be aligned with Facebook’s mission of giving people the power to build community but will focus on shipping entirely new experiences. We decided to use this separate brand name to help set the appropriate expectations with users that NPE Team apps will change very rapidly and will be shut down if we learn that they’re not useful to people.”
The app doesn’t require a Facebook account as of yet and easily connects to Spotify for music sharing, and a couple can send each other photos, notes, cards, and voice memos. They can also use custom stickers and reactions.
NPE Team elaborates further on the reason for its creation, “Oftentimes starting small is the best way to make the biggest discoveries. That’s why we started NPE – a team focused on building new products and experiences… Many of the products we create will start small and may not resonate with everyone. And we expect many will be shut down as a result. That’s okay. Because we believe building without fear of failure is the only way to achieve success.”