YouTube to launch TikTok Competitor ‘Shorts’

TikTok amidst its huge popularity has been successful in dethroning the Social Media Behemoth, Facebook as the 2nd most downloaded app in the world. TikTok saw more than 125 percent in growth over the last two years.

But the social media giant might have a serious competitor at hand. Now, YouTube is looking to compete directly with the short-form, user-generated content app by reportedly launching its own version called “Shorts”. According to the magazine “The Information”, Shorts will allow people to upload brief videos into a feed inside the mobile app, much like TikTok, and take advantage of licensed music that YouTube Music has in its catalog.

YouTube obviously wants some piece of the cake as it also launched its own version of Instagram stories recently. Facebook has also developed its own version of TikTok — Lasso — which they’ve been quietly testing in markets like Brazil, according to The Information.

It will be interesting to see how YouTube incorporates the new ‘Shorts’ feature inside its app. The real challenge will be striking balance between long and short videos.

Shorts will make its way to the YouTube app later this year, but there is no concrete timeline for its debut as of now. Dylan Byers, Senior media reporter at NBC, added in a tweet that YouTube chief Susan Wojcicki will talk about Shorts in a podcast set to air later this month.

Latest

Marriot International Announces two New Properties in NEOM’s Trojena, Saudi Arabia

The world’s largest hospitality chain Marriott International has signed...

Supermarket chain Spinneys plans IPO in 2024 in Dubai

Spinneys Dubai LLC, the franchisee of the supermarket chain...

World’s first underwater mosque to open in Dubai next year

Dubai has become the first country to announce the...

SUSTAINABLE TOURISM: WORK AT DUBAI’S HATTA WATERFALL ON TRACK

Construction work is underway on the multi-million waterfall attraction...

Newsletter

[tds_leads input_placeholder="Email address" btn_horiz_align="content-horiz-center" pp_msg="SSd2ZSUyMHJlYWQlMjBhbmQlMjBhY2NlcHQlMjB0aGUlMjAlM0NhJTIwaHJlZiUzRCUyMiUyMyUyMiUzRVByaXZhY3klMjBQb2xpY3klM0MlMkZhJTNFLg==" msg_composer="" display="column" gap="10" input_padd="eyJhbGwiOiIxM3B4IDEwcHgiLCJsYW5kc2NhcGUiOiIxMnB4IDhweCIsInBvcnRyYWl0IjoiMTBweCA2cHgifQ==" input_border="1" btn_text="I want in" btn_icon_size="eyJhbGwiOiIxOSIsImxhbmRzY2FwZSI6IjE3IiwicG9ydHJhaXQiOiIxNSJ9" btn_icon_space="eyJhbGwiOiI1IiwicG9ydHJhaXQiOiIzIn0=" btn_radius="0" input_radius="0" f_msg_font_family="831" f_msg_font_size="eyJhbGwiOiIxMiIsInBvcnRyYWl0IjoiMTIifQ==" f_msg_font_weight="400" f_msg_font_line_height="1.4" f_input_font_family="831" f_input_font_size="eyJhbGwiOiIxMyIsImxhbmRzY2FwZSI6IjEzIiwicG9ydHJhaXQiOiIxMiJ9" f_input_font_line_height="1.2" f_btn_font_family="831" f_input_font_weight="400" f_btn_font_size="eyJhbGwiOiIxMiIsImxhbmRzY2FwZSI6IjEyIiwicG9ydHJhaXQiOiIxMSJ9" f_btn_font_line_height="1.2" f_btn_font_weight="400" pp_check_color="#000000" pp_check_color_a="var(--center-demo-1)" pp_check_color_a_h="var(--center-demo-2)" f_btn_font_transform="uppercase" tdc_css="eyJhbGwiOnsibWFyZ2luLWJvdHRvbSI6IjQwIiwiZGlzcGxheSI6IiJ9LCJwb3J0cmFpdCI6eyJtYXJnaW4tYm90dG9tIjoiMzAiLCJkaXNwbGF5IjoiIn0sInBvcnRyYWl0X21heF93aWR0aCI6MTAxOCwicG9ydHJhaXRfbWluX3dpZHRoIjo3Njh9" btn_bg="var(--center-demo-1)" btn_bg_h="var(--center-demo-2)" title_space="eyJwb3J0cmFpdCI6IjEyIiwibGFuZHNjYXBlIjoiMTQiLCJhbGwiOiIxOCJ9" msg_space="eyJsYW5kc2NhcGUiOiIwIDAgMTJweCJ9" btn_padd="eyJsYW5kc2NhcGUiOiIxMiIsInBvcnRyYWl0IjoiMTBweCIsImFsbCI6IjE3cHgifQ==" msg_padd="eyJwb3J0cmFpdCI6IjZweCAxMHB4In0=" msg_err_radius="0" msg_succ_bg="var(--center-demo-1)" msg_succ_radius="0" f_msg_font_spacing="0.5"]
spot_img

Don't miss

Marriot International Announces two New Properties in NEOM’s Trojena, Saudi Arabia

The world’s largest hospitality chain Marriott International has signed...

Supermarket chain Spinneys plans IPO in 2024 in Dubai

Spinneys Dubai LLC, the franchisee of the supermarket chain...

World’s first underwater mosque to open in Dubai next year

Dubai has become the first country to announce the...

SUSTAINABLE TOURISM: WORK AT DUBAI’S HATTA WATERFALL ON TRACK

Construction work is underway on the multi-million waterfall attraction...

Trial operations at Abu Dhabi Airport’s new terminal begin

Test-running of operations at Abu Dhabi International Airport's Midfield...
Naimal Nadeem
Naimal Nadeem
Tabinda writes about the current happenings across the world and new launch reviews with special emphasis on Keywords and Topics for maximum viewer readership. Tabinda has experience in advertising for major brands overseeing thier strategy and execution operations.
spot_imgspot_img

Marriot International Announces two New Properties in NEOM’s Trojena, Saudi Arabia

The world’s largest hospitality chain Marriott International has signed an agreement with NEOM to open two luxury properties including Saudi Arabia’s first W Hotel...

Supermarket chain Spinneys plans IPO in 2024 in Dubai

Spinneys Dubai LLC, the franchisee of the supermarket chain in the United Arab Emirates and Oman, is preparing an initial public offering of the...

World’s first underwater mosque to open in Dubai next year

Dubai has become the first country to announce the world’s first floating mosque with an estimated cost of approximately AED55 million, authorities said on...