Almost Million Indian users on Gleeden – Extramarital Dating App

With a sort of the change in lifestyle that many Indians are choosing consciously, eight hundred thousand married Indian men and women from Bengaluru have registered on an extra-marital dating app – Gleeden, a new report said on Monday.

This spike according to the app has been due to the New Year’s Resolution from many individuals who plan to commit infidelity in their marriage and the resolution came fully in effect when traffic on the app exploded right after children’s winter vacations ended and work resumed as usual.

The growth right after New Years has become somewhat of a pattern on the app as a growth rate of an over 567 percent showing the rising popularity of the extramarital dating apps among individuals looking for meaningful encounters outside their wedlock, the French online dating community platform said. The same pattern was witnessed in 2019 as well.

Unprecedented Growth Rate:

In the first week of January 2020, Gleeden’s daily subscriptions shot up by over 300 percent compared to the previous two weeks. Furthermore, the number of new subscriptions in the first week of January 2020 was over 250 percent of the entire month.

The same trend was followed in January 2019, as in the first week Gleeden’s daily subscriptions shot up by 295 percent compared to the previous two weeks. Furthermore, the number of new subscriptions in the first week of January 2019 was 245 percent of the entire month.

Gleeden Demographics:

According to the data released by the app, the demographics are such:

In November of 2019, the most number of men on Gleeden were from the following cities: Bengaluru, Mumbai, Kolkata, Delhi, Pune, New Delhi, Hyderabad, Chennai, Gurgaon, Ahmedabad, Jaipur, Chandigarh, Lucknow, Kochi, Noida, Vishakhapatnam, Nagpur, Surat, Indore, and Bhubaneswar respectively.

While for the women on Gleeden, it was: Bengaluru, Mumbai, Delhi, Kolkata, New Delhi, Pune, Hyderabad, Chennai, Gurgaon, Chandigarh, Ahmedabad, Jaipur, Kochi, Noida, Lucknow, Indore, Surat, Guwahati, Nagpur, and Bhopal respectively.

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Naimal Nadeem
Naimal Nadeem
Tabinda writes about the current happenings across the world and new launch reviews with special emphasis on Keywords and Topics for maximum viewer readership. Tabinda has experience in advertising for major brands overseeing thier strategy and execution operations.
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