If Halloween by the beach sounds like your kind of escape, Snoopy Beats is back in Fujairah and this year, the festival is getting a wild Western makeover.
From October 30 to November 1, 2026, Sandy Beach Hotel & Resort will transform into Milkshake Ranch, bringing together music, fashion, art, food and immersive experiences for a three-day Halloween weekend overlooking Snoopy Island.
Think denim, rhinestones, cowboy-inspired style and desert Americana all with the playful, colourful personality that Snoopy Beats is known for.
What Is Snoopy Beats?
For those discovering the festival for the first time, Snoopy Beats is a three-day music and lifestyle getaway held along Fujairah’s coastline, with views of the iconic Snoopy Island and the Hajar Mountains.
The festival brings together international artists, regional talent, creative communities and immersive experiences, with a different theme and atmosphere introduced for every edition.
Rather than being just another music festival, Snoopy Beats is designed as a full weekend escape where guests can switch between live music, beachside experiences, food, fashion and creative activities.
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Welcome To Milkshake Ranch
This year’s theme takes inspiration from retro Americana and gives it a distinctly Snoopy Beats twist. With Snoopy Island on one side and the Hajar Mountains on the other, Sandy Beach will be transformed into Milkshake Ranch for the Halloween weekend.
Expect a mix of:
- Denim and diamonds
- Rhinestones and rodeo-inspired details
- Cowboy fashion with a modern twist
- Beachside festival experiences
- Colourful installations and creative spaces
- Food, music and entertainment throughout the resort
The idea is to combine nostalgic Western aesthetics with the laid-back, escapist atmosphere of Snoopy Beats.
Expect More Than Just Music
While music remains at the centre of the festival, there will be plenty happening around the resort throughout the weekend. Guests can explore immersive experiences, markets, creative installations and unexpected pop-up moments, with some activities revealed before the festival and others designed to be discovered along the way. That means there could be something waiting around almost every corner of Milkshake Ranch.
Four Stages, Three Days Of Music
Music will remain the heartbeat of Snoopy Beats 2026, with four stages bringing together international artists, emerging talent, regional performers and some of the UAE’s most exciting creative communities. Instead of focusing on a single genre or headline act, the festival promises a diverse programme designed around musical discovery.
The full lineup has not yet been revealed, with the first artist announcements expected to roll out soon. For the latest lineup announcements and festival updates, follow Snoopy Beats on Instagram at @snoopybeats.
When Is Snoopy Beats 2026?
Snoopy Beats will take place from Friday, October 30 to Sunday, November 1, 2026, at Sandy Beach Hotel & Resort in Fujairah. The location gives the festival a unique setting, combining the UAE’s east coast, beachside atmosphere and dramatic Hajar Mountain backdrop.
Snoopy Beats Tickets And Hotel Packages
Tickets and room packages are already on sale, with an exclusive early-bird discount available for a limited time.
Those planning to turn the festival into a full weekend getaway can also look into the available accommodation packages at Sandy Beach Hotel & Resort.
Tickets and packages are available through the official Snoopy Beats website.
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Get Ready For Milkshake Ranch
Snoopy Beats 2026 is shaping up to be more than a Halloween party. With a new Western-inspired theme, four music stages, beachside experiences and three days of creative programming, Milkshake Ranch is bringing a very different kind of Halloween weekend to Fujairah.
So grab the denim, add a little sparkle and get ready to saddle up for Snoopy Beats.
See you at the Ranch!
