How the Middle East celebrates Black Friday? If you also wondered regarding this then the answer is White Friday — and it’s bigger, bolder, and uniquely regional.
White Friday evolved as a cultural phenomenon rather than just just a retail event anymore; It’s when consumers from UAE, Saudi Arabia, and Egypt line up (virtually and physically) for the greatest white friday deals on hundreds of ecommerce brands including Amazon, Noon, Samsung and many more.
Buckle up prep your shopping list for the holiday season, this is it: Amazon’s major year-end sale event is just around the corner.
What is White Friday?
In the Middle East (as well as the places like UAE, Saudi Arabia and Egypt) White Friday is the Version of Black Friday and usually lasts for several days around the last Friday of November. White Friday is the concepts originated when Ronaldo Mouchawar who is the founder of Souq.com (now Amazon MENA), realised that “Black Friday” didn’t resonate culturally in many islamic regions, so he rebranded it as White Friday, a closer step towards positivity and celebration.
As of today it leads the large largest turnover, drawing millions of shoppers each Nov with irresistible white Friday deals with across many niches.
When is Amazon’s White Friday 2025 Happen?
Mark your Calendar as Amazon’s biggest end year White Friday 2025 sale is at the corner. Starting from Thursday, November 20 through Monday, December 1 2025.
- Early-bird deals go live by mid-November.
- Peak shopping days fall on Thursday and Friday.
- Extended offers continue through the weekend for those who missed the first wave.
What kinds of deals to expect
According to Amazon’s official announcements, this event will cover millions of deals across electronics, home goods, beauty, apparel, holiday décor and more. Discounts in some categories are being flagged at up to 50% or more, and in some pre-promo screenshots up to 70-80% in select regions.
For the Middle Eastern “White Friday”, expect similar large-scale markdowns, strong participation from international & regional brands, and heavy focus on categories such as mobile devices, appliances, fashion, and gift-items.
A Sneak Peek at Amazon’s Best White Friday & Holiday Deals 2025
Here’s what to expect during Amazon’s White Friday Week biggest sale of the year, Get ready to bringing massive discounts across every category this holiday season!
- Amazon Devices: Up to 50% off on top gadgets — Echo Dot Max, Fire TV Stick 4K Select, Blink Mini 2K+, Kindle Paperwhite, Fire HD tablets, and Ring Indoor Cam.
- Holiday & Seasonal: Save up to 50% on artificial Christmas trees from National Tree Company, 40% on Lenox ornaments, and 20% on Hallmark wrapping essentials.
- Grocery: Enjoy same-day delivery on complete holiday meals, sides, and fresh ingredients.
- Electronics: Up to 50% off JBL and Canon, 45% off Bose and ASUS, and 40% off LG, TCL, and Hisense. Discounts also extend to Samsung and Google tech.
- Home & Kitchen: Up to 55% off Shark appliances, 40% off BISSELL and iRobot, 35% off Dyson, and great deals on furniture, luggage, and fitness gear. Kitchen brands like Ninja, Vitamix, Nespresso, and Breville are up to 50% off.
- Beauty: Get 30% off popular skincare products from Kiehl’s, ELEMIS, and Sol de Janeiro, as well as up to 50% off high-end cosmetics and fragrances from Lancôme, Armani Beauty, and Maison Margiela.
- Fashion: 40% off Theory, AllSaints, and New Balance; up to 25% off designer selections on Shopbop; and up to 50% off NAADAM, Levi’s, GAP, and Derek Lam.
- Toys: Disney, Marvel, Barbie, and Star Wars character favourites, as well as MAGNA-TILES, Melissa & Doug, NERF, and more, are up to 40% off.
- Books: Get up to 80% off Kindle books and 65% off print books, including best-selling novels like The Silent Patient and A Little Life. Additionally, get Kindle Unlimited for three months for just $0.99.Travel: Up to 50% off Expedia hotels, 35% off Disney cruises, and 30% off Avis car rentals — with 15% back in Amazon gift cards.
Shop sustainably
At more than 150 drop-off locations throughout Dubai, customers can recycle the packaging from their 11.11 purchases. To locate the closest location and help Amazon with its waste reduction and recycling initiatives, scan the QR code on your package.
Unmissable discounts for every customer
The Amazon.ae 11.11 Sale offers amazing value, speed, and convenience with millions of deals, delivery in minutes, and special Prime benefits. The sale runs exclusively on Amazon.
